There is nothing that instills confidence in a woman like a good hair day. Just ask the ladies who flock to Hotbox Salon, demanding owner Baldo Romero’s talent and expertise to keep their locks looking luscious. An early interest in the industry prompted Romero’s mom to enroll her son in beauty school while he was still a teenager. Since then, his trendsetting style has been seen on the red carpets of Neiman Marcus events, the runways of San Antonio Fashion Week and recently earned him the title of Hair Innovator of the Year at the 2015 San Antonio Fashion Awards. Rather than let the acclaim go to his head, Romero stays focused on what he considers his most important title. “I think of myself as a day maker,” he says. “I want to make sure my clients feel like the best versions of themselves when they leave my chair.”
•Hair Innovator of the Year at the 2015 San Antonio Fashion Awards
• Published article on the San Antonio Magazine.